The “New improved formula based on advanced pure acrylic binder technology” signifies that the Duracoat Vinyl Matt Deluxe Emulsion has been enhanced with a state-of-the-art binder technology. Acrylic binders are known for their durability and adhesion properties, suggesting that this paint is formulated to provide a strong and long-lasting finish.

The description highlights that this paint offers a “long-lasting matt finish,” indicating that it provides a smooth, non-reflective surface appearance. This matte finish can be desirable for certain aesthetic preferences and can help to conceal imperfections on surfaces.

The mention of “excellent resistance to dirt pick up” suggests that the paint film has a protective barrier against dirt, grime, and other contaminants. This feature makes maintenance easier as the surface can be cleaned without compromising the integrity of the paint finish.

Furthermore, the product is described as suitable for both “new and previously painted surfaces” on various substrates such as “cement plaster, brick, ceilings, hardboards, softboards, etc.” This versatility implies that the paint can be applied to a wide range of surfaces, making it suitable for both interior and exterior use. Additionally, the mention of “previously painted surfaces” suggests that it can be used for repainting projects without the need for extensive surface preparation.

Overall, the description highlights the key features of Duracoat Vinyl Matt Deluxe Emulsion, including its durability, matte finish, resistance to dirt pick-up, and suitability for various surfaces, making it an attractive option for both professional painters and DIY enthusiasts.